It can be easy to get lost in a sea of local competition when marketing through social media. See how Cursor’s full-service digital marketing strategy allowed The Wright Spot to forget about the intricacies of social media marketing and focus on providing a fun, safe environment for the children in their care.

3,954

New users gained.

10,508

Pageviews achieved.

4,656

Sessions received.

2,388

Campaign clicks received.

81%

Increase in organic social media followers.

133,732

Pay-per-click impressions received.

Services

  • Strategy
  • Design
  • Marketing

Tags

  • Competitive Analysis
  • Market Analytics
  • Digital Paid Media
  • Content Management
  • Digital Marketing Strategy
  • Social Media Management

Challenge

Hoping to increase awareness amongst local families in the Leslieville area, The Wright Spot came to Cursor to expand their social media presence promoting childcare services, preschool, and after-school programs.

Approach

Through an extensive market analysis, Cursor was able to identify areas of opportunity and distribution channels for potential customers. Based on this analysis, a digital marketing and content strategy was launched, focusing on attracting local parents through pay-per-click campaigns and social media content.

To streamline the user experience, content from two of The Wright Spot’s websites that offered similar services were merged, leading to an improved site structure that was easier to navigate and more accurately displayed information.

Result

The compounding effects of content strategy, pay-per-click campaigns, and personalized social media content were ultimately successful, with The Wright Spot effectively attracting daily new visitors to the website, gaining more followers, and seeing increased interactions on social media.

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