Relay Ventures invests in tech-focused startups with high growth potential. We revamped their existing website and built a streamlined platform that reflects their thirst for innovation and passion for technology.
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We needed to build a modern, mobile-focused application optimized for speed and performance. The site content also needed to be restructured to better reflect Relay Ventures’ company values, goals, and brand personality.
The goal was to create an exceptional user experience on an application that functioned smoothly and consistently on all devices. We designed detailed wireframes and prototypes with simple features and elegant navigation to develop a solid foundation. This ensured that the site was optimized for heightened performance and interactivity.
The simple design and navigation of the site offers users an easy and intuitive digital experience. We reorganized the existing layout, built customized page templates, updated the colour scheme, and incorporated minimalist illustrations, fonts, and photographs. A carousel was also tailored for the homepage to showcase some of Relay Ventures’ projects and clients.
We created templated interfaces, interactions, and animations to keep the aesthetic visually consistent throughout the site. Rich media content was then added, along with other key components such as dynamic content loading and filtering and predictable navigation. The site was also migrated to upgraded servers and an SSL certificate was added for secure browsing.
We implemented analytic tracking which allowed the internal marketing team to collect data on browsing behaviour and the user experience. This helped set a baseline for decision making, benchmarking goals, and planning future content expansion.
“The team at Cursor offered a perfect balance of strategy and execution. We had an outdated site with a lacklustre mobile experience; we tasked Cursor with a total redesign. The primary goal of the new site was to deliver a minimalist mobile-first experience designed to direct attention to select pages that mattered. The team not only quickly grasped the desired outcome, but was quick to offer helpful strategic direction at the outset of the engagement. We will continue to work with Cursor as the site evolves.”
Jake Cassaday
Associate,
Relay Ventures
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