More than just a nationwide insurance company, PC Insurance focuses on the holistic needs of its customers. See how Cursor helped PC Insurance offer a comprehensive suite of digital products and services.

Digital style guide tool

Easily create exportable elements, components, and page templates.

Third-party applications

Complete third party integration for measuring goals and conversions.

SEO

Hyper-localized content for targeted regions that performs at the highest level.

Responsive

Fully compatible and looks fantastic on all modern browsers and devices.

Services

  • Development
  • Design
  • Analytics

Tags

  • Front- End Engineering
  • UX/ UI

Search Engine Optimization

Maintaining and growing a search engine optimization rank is a difficult battle. PC Insurance collaborated with Cursor to ensure that their hyper-localized, regionally targeted content looked and performed at the absolute highest level.

Design

This project served as another opportunity for the Cursor and Mighty teams to collaborate on creating comprehensive layouts and functioning prototypes. While Mighty expanded the visual language of the current PC Insurance brand with a refreshed contemporary look and feel, we at Cursor ensured that all newly designed features and components could be properly translated to the browser and render seamlessly across all devices and platforms.

Development

Final development of new pages was created through a custom digital style guide tool built by Cursor, allowing developers to create elements, components, and final page templates compatible with any existing system.

All code was created and tested using this tool, and then exported and migrated into the PC Insurance site by their team of internal developers. This process allowed for an agile and flexible delivery method, where elements, components, and pages could be coded and approved independently of one another without interfering with production code on the website. The tool also accounts for future iterations of features, allowing for expansion while ensuring a consistent design system for every version. Cursor also integrated necessary third party application codes and tracking scripts, providing PC Insurance’s internal marketing team with a method to measure goals and conversions.

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