Dragun Beauty

Hoping to bring their creative concept and design to life, Dragun Beauty came to Cursor looking for help in expanding their cosmetic brand.

Challenge

Working closely with the Dragun Beauty team, the Cursor team analyzed their needs and goals, as part of a foundational assessment, and began developing an entirely new layout from scratch. Mobile navigation was emphasized as traffic coming from Dragun Beauty’s social media profiles were a priority, and the app database was optimized to improve speed and ease of operation on all devices.

We also improved user navigation, building an easy and fast shopping experience that was highly optimized for conversions and loaded with detailed metrics and analytics for administrators. This was supplemented through integrated custom cross-sales, up-sales and gift card capabilities, giving a unique shopping experience to the end-user.

Approach

Dragun Beauty’s collaboration with Cursor resulted in a highly optimized website featuring customized applications and themes, all built with the user’s purchase journey in mind.

Result

A well made website should help you reach your goals - not hold you back.

We ensure this is never the case through smart development practices honed by years of experience.

Effective, innovative, and engaging digital experiences are a complex process that we at Cursor know like the back of our hand. Our team specializes in designing and developing lightning-fast applications that react and respond seamlessly no matter the device, platform, or browser, always focusing on using the right tools for your project  

To meet the needs of our select clients that require the ability to manage their own website upon delivery, we offer our expertise with the Wordpress platform. Widely adopted, well supported, with an excellent administration interface, it is an extremely flexible platform for creating custom features.  

For projects where Wordpress is inadequate, the Cursor team will not hesitate to use the absolute cutting-edge technology if it’s the right platform for the client. With over a decade of development experience, we have fostered a detailed expertise of the entire web development process.  This has led to an unmatched ability to build and maintain web applications.

Already have a site that you feel is underperforming?  Cursor still has your back.  Our team can analyze your existing site to find areas of weakness and bring your site to its full potential, leading to greater site performance, increased responsiveness, and improved SEO. 

Development

Never second guess the performance of your digital marketing strategy again. 

Know exactly where you’re excelling and where you have room for improvement, and make the right decisions for your business based on concrete data.

Our analytics team can tell you exactly how your customers are interacting with your site. See how many visitors you’re receiving a day, where they’re coming from, and how long they’re engaging with your site before they leave. With this information, Cursor can assist you in constantly improving your brand to better engage your users.

Analytics can also tell you the type of user that is most responsive to your brand, revealing users age, gender, location, device type, and interests. Learn what social media platform your marketing is performing best on, allowing you to focus on what’s working and leave what isn’t behind. Let Cursor help you tailor your digital approach to capitalize on the wealth of available information about your customers.

For an eCommerce business, analytics can mean the difference between consistent sales and no sales at all.  Learn how your customer’s navigate around your site, and gain valuable insight into customers who have decided to leave your store without purchasing anything. See what your best-selling product is, and the most common thing your customers are looking for when they visit your site.

The level of information available to a business using analytics is staggering. Rely on Cursor to help you ensure it is used to help your digital presence reach its full potential.

Analytics

For an industry leader, a consistent digital presence isn’t an option, it’s a requirement.  Let us help you develop a digital brand as memorable as your business. 

No matter what your design needs are, Cursor has you covered.  Our team is experienced in deciding everything from the smallest details of a brand guide to the broad strokes of a business’s creative direction.  

Cursor first works with you to determine your brand’s unique identity, taking into account everything from your organization's values and business goals to your target audience.  We then create a site design tailor made to that identity that looks great on any device. We maintain constant and open communication with you throughout the entire process, making sure you understand the direction of the design and that your needs are being met. 

Our designers strike the perfect balance between form and function when creating a design.  Every element down to the smallest detail is added with the goal of creating an intuitive user interface, allowing for seamless interaction with your digital brand and a user experience that will keep customers coming back.    

The Cursor team takes full advantage of modern prototyping tools like inVision, gaining the ability to test how a design will perform live without writing a single line of code.  By the time your design is finalized, you can trust it will perform as great as it looks.  

Dragun Beauty Ecommerce Website

27,113

Over 3,000%

1,534,670

1,795,080

4,261,860

6.76%

Services

Tags

Challenge

Approach

Result

Like what you see?