Having already broken ground within the cosmetic industry, Dragun Beauty sought to do the same in the eCommerce world. See how Cursor helped Dragun Beauty achieve their goal with a highly tailored website focused on mobile users and optimized for fast navigation and conversion.

27,113

Orders received.

Over 3,000%

Increase in online store sessions.

1,534,670

New users received.

1,795,080

Sessions achieved.

4,261,860

Pageviews achieved.

6.76%

Returning customer rate.

Services

  • Development
  • Analytics
  • Design

Tags

  • Ecommerce
  • Front- End Engineering
  • UX/ UI

Challenge

Hoping to bring their creative concept and design to life, Dragun Beauty came to Cursor looking for help in expanding their cosmetic brand.

Approach

Working closely with the Dragun Beauty team, the Cursor team analyzed their needs and goals, as part of a foundational assessment, and began developing an entirely new layout from scratch. Mobile navigation was emphasized as traffic coming from Dragun Beauty’s social media profiles were a priority, and the app database was optimized to improve speed and ease of operation on all devices.

We also improved user navigation, building an easy and fast shopping experience that was highly optimized for conversions and loaded with detailed metrics and analytics for administrators. This was supplemented through integrated custom cross-sales, up-sales and gift card capabilities, giving a unique shopping experience to the end-user.

Result

Dragun Beauty’s collaboration with Cursor resulted in a highly optimized website featuring customized applications and themes, all built with the user’s purchase journey in mind.

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